Social media has the power to make small businesses become big, new artists become celebrities, and random posts become viral trends. In our modern world, these social media success stories are largely due to developing a strong social media strategy!
According to Indeed, a social media strategy is a plan that individuals, organizations, and businesses use to “achieve advertising or marketing goals” by utilizing a particular type of media, which in this case is social media platforms like Instagram, Facebook, Snapchat, TikTok, LinkedIn, and many more.
However, due to the exponentially increasing popularity of social media, it is no surprise that there is an overwhelming amount of options to choose from when it comes to social media strategies. To make this lengthy search easier, here are three social media strategies explained so you can choose the best one for your business!
Earned Media Strategy
Considered as “one of the best types of media strategies” (Indeed), the Earned Media Strategy uses a third party, like a popular influencer, to increase a brand’s credibility and awareness. By creating social media posts that generate shares, mentions, and reposts, your business is more likely to connect with and influence an abundant variety of interested consumers. This strategy is greatly preferred because of the breadth of consumers it can reach without any cost and minimal effort from the business.
Paid Media Strategy
The inverse of the Earned Media Strategy is the Paid Media Strategy. If you have been on social media recently, you have likely scrolled past or engaged with several advertisements interspersed throughout your feed. These advertisements are examples of the Paid Media Strategy in action. By paying to collaborate with influencers or to post advertisements on social media platforms, companies can share their content or services with a broader audience on a customizable budget.
Owned Media Strategy
When a company has its own blog, social media platform, or website, it is utilizing the Owned Media Strategy. By posting informational, interactive, or persuasive content on a social media platform that the business owns, businesses can amplify their digital footprint and efficiently reach an impressive breadth of customers.
This streamlined breakdown of social media strategies is a great place to start if your business is new to media promotion, but if making the right strategy choice or employing it still feels overwhelming; you are not alone.
That is where Sammis|Ochoa as a public relations (PR) firm shines. Though PR is not totally advertising or marketing, it often overlaps with the two, especially when it comes to crafting a great social media strategy that will give your company and its products the right audience, at the right time, in the right way.
To connect with Sammis|Ochoa, the fastest-growing public relations and digital marketing agency, call 210.390.4284 or email firstname.lastname@example.org.
By Lily Brennan