Over the past decade, the podcast industry has grown exponentially. Any business, brand, or individual has the tools to launch a podcast, and broadcast valuable content to an audience and grow their online presence. Podcasts are unique because they are an easier platform to consume content. Listening to podcasts is convenient since you can take it anywhere with you.
According to Statista, it’s predicted that the number of monthly podcast listeners in the United States will hit 164 million in the year 2024. As of 2022, Infinite Dial noticed that 62% of Americans have listened to a podcast, which is a 57% increase from 2021. 50% of the American podcasts listeners are between the ages of 12 and 34.
Reasons to start a podcast:
- Podcasts allow you to create a more intimate relationship with your audience
Podcasts are a storytelling platform that allows people to explore and learn about the elements and topics that impact our daily lives. Not only do podcasts feel more authentic, but it puts real people and real conversations into the spotlight. Most listeners will listen to podcasts by themselves as they are on the way to work, in bed, or completing errands. Due to this, an intimate relationship is formed as listeners consume the content alone, which allows them to learn more about you and your brand through different levels of engagement.
2. Podcasts will grow your social media following
Like every other social media platform, the goal is to add value to consumers, whether it is educational, or for entertainment purposes. The more credible and reliable your content is, the more likely listeners will subscribe and trust your brand. Podcasts are a valuable tool to cross promote your brand on all social media platforms, which leads to your followers contributing to your success.
You can target a niche audience
If you’re a small business, podcasts can be a great opportunity to target narrower audiences. To be able to create a podcast that mobilizes your niche audience, you must be able to find content, pain points, topics, and questions that will resonate with your target audience. Podcast marketing allows you to create a relationship with the audience despite never having met or seen them in person. Adding personality to your podcast will help find and build loyalty with your listeners. It is important to ensure that you have knowledge in the field that you want to speak on. The better tailored to your target niche, the more likely it will lead to a successful podcast.
No other social media platform has offered the same extent of potential growth as podcasting. Gather your facts on your target audience and grab a mic to start your own podcast.