San Antonio ranks seventh-highest populated city in America according to data from the 2020 U.S. Census. With over 300 years of history and growth the Alamo City is a fertile environment for business — and where businesses go, PR follows.
Unlike other major cities like Houston and Dallas, San Antonio lacks a large corporate base. Corporations generally understand the importance of public relations, and as a result are willing to pay for PR services. In San Antonio there is a general lack of knowledge about the PR industry and it is often confused with marketing or advertising.
Because of the lack of knowledge, businesses do not put a high value on public relations and are not willing to pay high amounts for PR services. This in turn leads to lower wages in the PR market.
Public relations is a challenging field to work in. Unlike most careers It requires high levels of intelligence and strategic thinking, while also demanding PR professionals to be charming and personable. These valuable attributes are not often found in conjunction with each other and should be appropriately rewarded.
Despite this generalization, there are still a great deal of opportunities in San Antonio. It may require more digging, explanation and negotiation with small business owners, but the opportunities are there.
San Antonio’s business circle is still very concentrated in the central part of the city, but the market is broader, varied and more creative. While larger cities dominate the high-paid oil, energy, medical, and financial markets, San Antonio has a wider variety of markets to choose from. For professionals looking for a bit more creative freedom, San Antonio is the place to be.
We here at Sammis|Ochoa call San Antonio our home and are familiar with the challenges you might be facing. We are always rooting for you and are just a free consultation away. Email us at info@sammisochoa.com or call us at (210)390-4284 and we will do our best to set you on the path to success.
By: Jocelyn Sandoval
Sammis|Ochoa is San Antonio’s fastest-growing public relations and digital marketing agency. It is the 2020 recipient of the TinyAward for Happiest Employees in Public Relations. It also ranks as one of San Antonio’s best PR firms by Design Rush. The firm is headquartered in San Antonio and serves clients in Austin, Houston and San Antonio. Email mario@sammisochoa.com or call 210.390.4284 to amp up your PR game!
