So you’ve spent thousands of dollars on your public relations (PR) degree, and you’re thinking, “What now?”
The time between graduation and landing your first job can be a very stressful one. According to the University of Washington the average college student takes 3 to 6 months to secure a job after graduation, so it’s important to clarify your interests and come up with a plan as soon as you can.
Lucky for you, a degree in Public Relations is a versatile tool you can use to forge a successful and fulfilling career for yourself. The writing, strategizing and marketing skills you have learned throughout your college career, are valuable assets to any employer.
If you find yourself overwhelmed by the possibilities, here are a few options to consider:
Public Relations Specialist
If you are a person who values building relationships, you may want to consider a career as a Public Relations Specialist. A PR specialist’s job is to create and maintain a favorable image for the organization they represent.
They do this by understanding their client’s goals and values, and then helping them shape public perception, by using social media campaigns, media releases, and community programming.
Public Relations Specialists are storytellers who help their clients share their stories in a way that will reach the people who need to hear them.
More analytical minds may consider a career in advertising. Advertising Managers work to create interest among potential buyers for their client’s service or product.
They strategize advertising campaigns for various mediums, develop pricing strategies and initiate market research to find customer and market opportunities for their clients.
An Advertising Manager serves as a middle-man between the client and the media or advertising agency and makes their vision come to life.
Social Media Manager
Social media has become a regular part of most of our lives, but did you know you could make it your job? Social Media Managers monitor, execute and measure the social media presence of a brand, business, or individual.
They create new and innovative content and brand promotions that portray their client’s voices and values across several different social media platforms and monitor their performance using social media analytics tools.
In our fast-paced, digital world, a Social Media Manager is a mouthpiece for their clients.
We understand finding employment in public relations can be challenging, and as you move forward in your career, we hope Sammis|Ochoa can be a guiding light. We are always looking for new talent, so if you find that you would like to join our family, reach out to us at email@example.com to inquire about any open positions. We’re excited to meet you!
By: Jocelyn Sandoval
Sammis|Ochoa is San Antonio’s fastest-growing public relations and digital marketing agency. The firm is headquartered in San Antonio and serves clients in Austin, Houston and San Antonio. Email firstname.lastname@example.org or call 210.390.4284 to amp up your PR game!