Since the birth of the internet in 1983, there is no doubt that the internet and its counterparts have seamlessly integrated into the fabric of our daily lives. Many of the things we do every day exist in a purely virtual environment. From work and finances to socializing, almost everything we do has some form of a virtual component to it. In the post COVID environment, the use of the internet and the effect it has had on society and culture is as blatant as ever.
The ever-present role of social media in our lives has created a melting pot between “real life” and our life online. Through the use of the internet, trends and ideas born online have manifested themselves in “real life,” and created a somewhat homogeneous global culture among internet users. This enmeshment of “real” and digital life has become somewhat indistinguishable from one another as many in person or “real life” relationships are born online.
This intense presence of social media means our world is more connected than ever before. People who are geographically apart but share common interests can connect and share ideas rapidly. Apps like TikTok and Instagram have created a new and fluctuating landscape. Businesses now have to navigate with accelerated fashion trend cycles, dynamic niche humor and unique special interest groups.
All of these new developments have created challenges for marketing and brand promotions, so it has been critical for businesses to adapt. Utilizing analytics and data trends of social media is a good place to start. From the pandemic, an exponential amount of new trends have emerged, and the way we use social media has evolved significantly. Through analyzing consistent and emerging trends businesses can learn to stay ahead of the curve and stay relevant to their audiences.
As users and professionals in the social media space, we know that the only constant in digital culture is change. The rapid acceleration of trend cycles can be difficult to keep track of. If you find you need more guidance Sammis|Ochoa is here to set you up for success. Reach out to us at www.sammisochoa.com/contact/ or visit our other blogs for more valuable PR insight.
By: Emily Sammons
Sammis|Ochoa is San Antonio’s fastest-growing public relations and digital marketing agency. It is the 2020 recipient of the TinyAward for Happiest Employees in Public Relations. It also ranks as one of San Antonio’s best PR firms by Design Rush. The firm is headquartered in San Antonio and serves clients in Austin, Houston and San Antonio. Email firstname.lastname@example.org or call 210.390.4284 to amp up your PR game!