As you are reading this blog, you are not only learning great information, but also engaging with a medium that embodies an essential objective of Online Reputation Management (ORM) and Public Relations (PR).
With the prevalence of the internet era, everyone can share their opinion on a brand’s image and actions, regardless of any qualifications. Though the exposure that businesses get from this surplus of sharing is often beneficial, it also creates the problem of confusing their intended message, which damages credibility. As the world continues to become more and more technology-driven, this chaos has increased and left businesses struggling to catch up, which has resulted in the development of ORM.
By “building a sustainable and long-term reputation strategy that is consistent across all web-based channels and platforms” (History of Reputation Management), ORM companies are able to provide businesses with a plan to navigate the chaos of the internet world, while keeping their reputation and message unified. Additionally, to better support businesses, ORM often utilizes Search Engine Reputation Management (SERM) to “counter and eliminate negative search results and elevate positive content”(History of Reputation Management). This means that when internet users go to find your business online, SERM helps to ensure that the generated results focus on elevating the business rather than bringing attention to damaging or off-brand reviews.
In combination, SERM and ORM are able to expertly help businesses frame their online presence in a cohesive way that can be carried out and adjusted as the business grows. However, ORM is admittedly a “behind the scenes” (History of Reputation Management) service that is limited to the digital world. This drawback is where the role of PR in your business is essential.
PR firms, like Sammis|Ochoa, are centered on the cultivation and support of business relationships. ORM does not focus on connecting businesses to their ideal audience or educate the businesses they support on the demographic they operate in. But in “creating a positive brand image by developing…advertising, networking, and mainstream media” (History of Reputation Management), PR is able to help your business generate the content and connections it needs to make ORM and SERM necessary and beneficial.
If your business needs help branding and discovering how to be seen in a cohesive way by the right audience, then you should consider learning more about ORM and PR and how they can work for your business.
By Lily Brennan
Sammis|Ochoa is San Antonio’s fastest-growing public relations and digital marketing agency. It is the 2020 recipient of the TinyAward for Happiest Employees in Public Relations. It also ranks as one of San Antonio’s best PR firms by Design Rush. The firm is headquartered in San Antonio and serves clients in Austin, Houston and San Antonio. Email email@example.com or call 210.390.4284 to amp up your PR game!