We’re often asked, “What’s the difference between PR, marketing, and social media?” It’s a great question, and one that many businesses struggle with. While these three areas are closely connected, each plays a unique role in brand growth. The real results happen when they’re used together in a strategic, integrated way.
Public Relations (PR) is where it all starts. PR is about building credibility and trust. It shapes how your business is perceived and ensures your story is being told by the right voices. At Sammis | Ochoa Public Relations and Marketing, we help clients gain meaningful media coverage, craft powerful press releases, manage crisis communications, and engage with the community, all with the goal of building long-term trust. PR lays the foundation for everything else in your growth strategy.
Marketing takes that credibility and drives action. Where PR earns attention, marketing converts it into sales, leads, and measurable ROI. From advertising campaigns and email marketing to SEO strategies and events, marketing is about moving the needle and fueling business growth. We work with clients to design campaigns that not only generate awareness but also deliver results they can track.
Social media has become the heartbeat of brand connection. It’s the most direct way to engage with your audience, showcase your personality, and build community. Unlike traditional marketing, social media is an ongoing conversation, and it can make or break how people experience your brand. We help clients create public relations and marketing campaigns in San Antonio and beyond that go beyond posting content; we focus on fostering engagement, building loyalty, and keeping conversations alive across platforms like Instagram, TikTok, Facebook, LinkedIn, and YouTube.
The truth is, you can’t afford to pick just one. PR builds trust, marketing drives growth, and social media sustains connection. Together, they create a comprehensive strategy that ensures your brand isn’t just noticed, but remembered and chosen.
In the San Antonio public relations and marketing scene, we’ve seen firsthand how powerful this three-pronged approach can be. By weaving PR, marketing, and social media into a single strategy, we help businesses strengthen their reputation, increase sales, and connect more deeply with their communities. If your brand is ready to stand out in today’s competitive landscape, it’s time to make sure all three are working together.
Ready to elevate your brand? Let’s talk about how we can build a tailored PR, marketing, and social media strategy for your business. Contact us today!
