“What exactly do you do?”
We hear it all the time at Sammis|Ochoa.
Public Relations is often the most misunderstood aspect of communications. It’s not advertising nor marketing, but the three can overlap at times.
So what exactly is Public Relations or PR for short? And what kind of value can it bring you or your business?
The answer could not be simpler: PR is a process that helps individuals and/or companies maintain mutually beneficial relationships with key stakeholders — which may include consumers, other businesses, public policy-makers, philanthropic interests, etc.
Basically. who do you need to communicate with and how would you like to influence them?
Strong PR professionals can help you develop a strategy and tactics that clearly tell people who you are and what your value is.
Think of them as your own personal storytellers. You are the lead actor in a production about you!
You can expect your PR consultant to recommend many tactics to you, including: booking TV, radio, podcast appearances, developing and maintaining social media channels, writing editorial content, participating in community events, and writing regular press releases on your behalf.
The goals may vary, but a good plan should center around building your credibility and authority, connecting you in a personal way to your audience, and increasing conversations about you through traditional and digital media.
Public relations campaigns can vary in scale and timeline, but to be effective you should allow a minimum of 6 months to determine your return on investment. Advertising and marketing often have shorter lead times because they do not involve many people. Competent PR campaigns involve many people, who each require time to execute on your behalf. For example, coordinating one TV appearance may take up to one month. Patience is critical to reach your goals.
We understand the challenges you face planning your company’s communications strategy and we are here to help. Contact us for a free consultation. We will help you navigate the PR world and set you up for success, even if you don’t work with us.
Cheers to your success!
Sammis|Ochoa is San Antonio’s fastest-growing public relations and digital marketing agency. It is the 2020 recipient of the TinyAward for Happiest Employees in Public Relations. It also ranks as one of San Antonio’s best PR firms by Design Rush. The firm is headquartered in San Antonio and serves clients in Austin, Houston and San Antonio. Email firstname.lastname@example.org or call 210.390.4284 to amp up your PR game!