Broadway in San Antonio is the presenting company behind Broadway productions at the historic Majestic Theatre. They bring the magic and excitement of Broadway to San Antonio audiences, offering a diverse range of acclaimed musicals and shows throughout the season. Dedicated to fostering a love for theatre within the community, Broadway in San Antonio actively engages with local stakeholders and plays a vital role in the city’s vibrant arts scene.
About Broadway in San Antonio
Summary
Broadway in San Antonio needed a comprehensive strategy to launch its 2023-2024 season, encompassing publicity, community outreach, and general consulting. Their goals were to:
- Increase awareness and excitement for the upcoming season.
- Build stronger connections with the San Antonio community.
- Enhance the overall perception of Broadway in San Antonio
Results
Sammis|Ochoa provided a multi-faceted approach that netted:
- Publicity: Secured over $2.5 million in publicity value for the season's productions.
- Community Outreach: Developed and implemented 12 unique programs introducing Broadway and San Antonio to over 1,000 local stakeholders.
- General Consulting: Offered ongoing support to the Broadway in San Antonio team.
Results:
The campaign achieved significant success:
- Increased Awareness: The extensive publicity generated significant buzz for the season.
- Stronger Community Engagement: 12 community programs fostered deeper connections with local audiences.
- Improved Sentiment: Online sentiment regarding Broadway in San Antonio rose by over 35%.
- Expanded Business Opportunities: The successful work led to further collaborations within San Antonio's theatrical scene, including partnerships with the Tobin Center and Boeing Center.
