About 1902 Nightclub
Summary
1902 Entertainment Group contracted us in the fall of 2021 to develop and execute a grand opening for its flagship product: 1902 Nightclub at Saint Paul Square. Our goal was to establish a market presence through the media and to host three "soft" opening events before the venue's grand opening. Our development cycle took approximately eight weeks. During this period we created the venue's launch publicity, social media, and community outreach strategy. We focused on reaching the downtown leisure travel market and local residents who plan to visit downtown on weekends. This development also included preparation for the venue's first major headliner: Steve Aoki. 1902 Nightclub opened on November 20, 2021.
Deliverables
Our collaboration with 1902 Entertainment Group from September 1 - December 31, 2021 produced the following deliverables and results:
- Production and distribution of six press releases to promote grand opening initiatives
- Development of two social media channels -- Facebook, Instagram
- Production of one 12-month community outreach schedule
- Production of one 12-month earned media schedule
- Marketing collateral -- including rack cards, business cards, guest passes
Results
- $500,000 in media coverage related to grand opening
- 3,000 net fans/followers across social platforms
- hree private "soft" opening events, which attracted over 1,100 guests
- Sold-out performance from Steve Aoki
- Weekend sell-outs during first four weekends of operation
- 1902 Nightclub opened to enthusiastic crowds across the San Antonio region and has used that momentum to become one of Texas' premier nightclub experiences, with guests from across the world.
