5 Ways to Make The Most Out Of Your Instagram Story
Instagram stories really took off in 2017, and with over 250 million daily users, we can expect even more growth for 2018. With the introduction of new story features, the possibilities of personalizing your brand Instagram stories are endless. So, what are some ways that you can get the most out of your Instagram story?
- Fun with Fonts
Last month Instagram introduced a new type mode feature and new fonts for stories. Type mode allows you to add text to a plain background or upload an image from your camera roll and type over it with the text being the main focus. This is helpful when announcing a promotion, event location, or any other informational text to your story that is easy to read and doesn’t have a distracting background image. Along with type mode, users also have the option of incorporating new fonts into their story. Type options to choose from include, Modern, Neon, Typewriter and Strong. Utilizing these different fonts make for a fun way to tell your brand story.
- Go LIVE!
It’s no secret that the popularity of live video is increasing across social platforms. Live video provides the perfect opportunity for users to engage with their audience and receive feedback. With the introduction of Instagram’s ‘Go Live with a Friend,’ users can now invite a friend to broadcast live with them. One of the benefits of this feature is that followers from each user’s audience will be notified about the shared broadcast. That means more audience reach!
Want to know what it is your audience wants? Ask them flat out with a poll! Polls are helpful to generate direct feedback from your audience and will even let you know who voted for what. Make it your own by personalizing the “yes” or “no” response with whatever fits your style. Whether you’re asking your audience which product they prefer or which outfit you should wear to an event, polls provide an opportunity to ask your audience their opinion, and displays immediate responses after someone votes.
- Add Some Flare With GIFS
Gifs are a new way of communicating reactions or moods without ever really saying anything. They’re popular and fun and Instagram has a wide variety to choose from. Adding gifs to your story helps your message stand out and keeps users interested in your content.
- Highlight Important
All the hard work and creativity that goes into your stories now has a place to live on your profile with Stories Highlights. Organize your stories even more with a consistent highlight cover image or brand logo image for each story. Your profile will look clean and consistent and help your audience better navigate products, deals, or special moments.
Stay inspired, try new things, and OWN your Instagram story!