Sammis & Ochoa is a full-service public relations firm, specializing in the following practices and industries:



Media Relations
Event Management
Social Media
Community Programming
Internal Communications
Strategic Planning


Sport and Entertainment

Tanya Sammis | Co-owner

Expertise: Event Management, Non-profit Organizations, Sports Management, Client Relations, Corporate Culture
Education: Double graduate of The University of Texas with a B.S. in Public Relations in 2004 and a M.Ed. in Sport Management in 2007
Industry Experience: 8 years

Tanya is the heart and soul of Sammis & Ochoa. For more than seven years, she has dedicated her career to the promotion of her clients and their endeavors. Tanya’s experience includes management positions in public relations and the non-profit industry, in addition to community- and media-related work in the sports industry.

She has managed public relations and event coordination accounts for non-profits including Eva’s Heroes, the Raul Jimenez Thanksgiving Dinner and the AT&T Championship. Her corporate accounts consist of the International Academy of Design and Technology-San Antonio, Fitness Porvida, The Prestigious Mark, Champion AC and The Plastic and Cosmetic Center of South Texas.

Tanya’s expertise lies in media relationships and coverage, as well as producing and managing full-scale events. She has served as the event coordinator for fundraising events including the Second Annual Tony and Eva Parker Celebrity Casino Night, Gridiron Heroes Friday Night Lights Season Premieres and the Texas Great American Tribute, among others.

She sits on the board for the San Antonio affiliate of Susan G. Komen for the Cure and is the Race for the Cure public relations committee chair.

Her mission is simple: To make at least one person’s day better every day so that they may positively impact the lives of others, and ultimately, change the world.

Mario Ochoa | Co-Owner

Mario Ochoa - Sammis Ochoa PR FirmMario Ochoa - Sammis Ochoa PR Firm

Expertise: Media Relations, Strategic Planning, Copywriting
Education: Communication Arts – University of the Incarnate Word
Industry Experience: 11 years

Mario is the resident optimist for San Antonio’s Sammis & Ochoa. He specializes in media relations, copywriting, community outreach planning, and looking at the glass half-full.

As a native San Antonian, Mario is committed to the city and brings with him a profound affection for the development of his hometown. From the bustling and burgeoning center city to the vivid cultural scenes of the Westside, if it’s San Antonio, Mario will rally behind it.

Starting as a student journalist for the University of the Incarnate Word Logos, Mario has accumulated over 12 years of experience in the media and public relations industry.

In his tenure as a public relations practitioner, he has handled accounts for regional small businesses – Express Information Systems, JC Food Mart, and others – large corporate entities – Career Education Corporation, Screamworks Entertainment, Gladiator Events, and others.

Mario also is an active local speaker and regularly presents at high school and university-level institutions on public relations best practices.  He is also a rotating member of the Gang of Four radio program hosted by Jack Riccardi on KTSA 550 AM San Antonio.

However, nothing jazzes him more than learning. An avid reader of anything he can get his hands on, Mario has been known to devote hours online and offline to learning about the world – its cultures, its communities and its eccentricities. If you can’t find him at his desk, look for him reading a book on his tablet or surfing Wikipedia.

His mission is simple: To energize people!

Allie Benson | Account Coordinator

Expertise: Media Relations, Copywriting
Education: B.A. Public Relations – Texas State University – San Marcos – 2011
Industry Experience: 3 years

Allie launched her career as an intern with Sammis & Ochoa in January 2011. During her tenure she expanded her knowledge of the industry. She then graduated from Texas State University in San Marcos with an emphasis in public relations and a minor in French.

She also has a passion for volunteering in her community and stands by the quote, “Service is the rent we pay for the space we occupy on this earth.” Allie serves on the staff of Texas Bluebonnet Girls State, an American Legion Auxiliary sponsored program geared toward teaching high school-aged girls the principles and practices of state and local government. She has been a member of the American Legion Auxiliary since the summer of 2011.

Allie sits on the Marketing Committee of LOOP, a group dedicated to transforming San Antonio into a premiere city of choice for talented, motivated and innovative young professionals. When she’s not working, Allie enjoys going to the movies and cheering for the San Antonio Spurs.

Her mission is simple: To empower others by helping them find their own personal strengths.

Lynnette Montemayor | Account Support

Expertise: Copywriting, Social Media, Community Outreach, Videography
Education: B.A. Public Relations at The University of San Antonio 2014
Industry Experience: 2 years

Lynnette served as a summer intern in 2012 while pursuing her bachelor’s degree in public relations. Lynnette returned in 2013 to join the team as our account assistant and recently graduated in May 2014.

Lynnette has an incredible knack for storytelling and does so through verbal and written word, as well as videography. She is able to craft stories through the use of technology with creativity and excellence. She has worked on accounts including the Raul Jimenez Thanksgiving Dinner, Geekdom, Self Reliant Solar, and the Plastic and Cosmetic Center of South Texas, along with many student organizations at UTSA.

In her me time, Lynnette enjoys dancing, being outdoors, and traveling. Lynnette recently studied abroad in Ireland and backpacked to three other countries in Europe meeting lots of people and experiencing the culture along the way. Her time is most enjoyably spent camping or hiking to enjoy nature.

Her mission is simple: To stay faithful and make a difference.

Victoria Reyna | Account Assistant

 Expertise: Copywriting, Research and Development, Community Programming
Education: Communication student – University of Texas at San Antonio
Industry Experience: 1 year

Victoria first came on board with Sammis & Ochoa in January 2014 as an intern and has since joined the team as Account Assistant. She currently studies at the University of Texas at San Antonio where she is pursuing a degree in Communication with a concentration in Public Relations and a minor in Business Administration.

Throughout her college career, Victoria has stayed involved in organizations that have both given her the experience she will need for life after graduation and help her stay connected with her passions – writing, making music, and living life to the fullest. She currently serves as President of the Theta Gamma chapter of Sigma Alpha Iota, an International Music Fraternity and as Director of Fundraising for the Steven R. Levitt chapter of the Public Relations Student Society of America.

When she’s not in the office or school, you can find her with her nose in a book, enjoying an episode of Friends, or strumming a guitar.

Her mission is simple:To inspire and make the world a better place by positively impacting everyone she meets.

Alyssa Walker | Account Support

 Expertise: Copywriting, Social Media, Web Development
Education: B.A. Convergent Media – The University of Incarnate Word – 2013​
Industry Experience: 1 year

Alyssa joined our team in summer 2014 after graduating from the University of the Incarnate Word with a degree in Convergent Media, which encompasses all the aspects of communication arts. She chose this degree because she wanted to be knowledgeable not only in public relations, but writing, graphic design and video as well.

During her college career, she interned at companies that allowed her to utilize her writing and communication skills. She continued her passion for writing by joining the Yahoo! Contributor Network and wrote articles about relationships, Halloween and adopting cats.

When she’s not playing with her loving cat, Kidder, she’s spending time outdoors, photographing anything in front of her, reading up on psychology and philosophy or creating a new, delicious smoothie recipe. Alyssa is passionate about living a healthy lifestyle, both physically and mentally, and works to inspire those around her to do the same.

Her mission is simple: To bring happiness to those around her.

Julia Weeks | Account Support

 Expertise: Media Relations, Copywriting
Education:  B.A. Public Relations – St.Edward’s University – Austin – 2013
Industry Experience: 1.5 years

Julia’s career began at St. Edward’s University, where she earned her Bachelor’s in Public Relations in 2013. During her senior year at St. Edward’s, Julia interned at a public affairs firm and gained experience in community outreach, stakeholder engagement and event planning. After graduation, Julia interned during the summer at a communications agency, where she wrote blog posts, press releases and social media content for various clients.

Prior to starting at Sammis & Ochoa, Julia was a full-time public relations intern at Edelman. During her time at Edelman, she wrote various press materials, pitched media, created comprehensive coverage reports for national clients, monitored for coverage, conducted research and contributed to the new business process, through digital and traditional media audits and backgrounders.

Julia has a passion for helping others and is a part of World Vision, “a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.” Julia sponsors and supports an eight year old boy named Joel, from the Dominican Republic. Julia also visits a nursing home in her area and spends time visiting with the elderly.

When she’s not working, Julia enjoys spending time with her family and friends, trying new restaurants, shopping, and cheering on the New York Yankees during baseball season. Having lived in Europe for 14 years, Julia has a love for traveling and learning about different cultures and hopes to one day travel back to Europe.

Her mission is simple: To seek peace, keep a joyful heart and in all things do with love.