Dr. Jeneby of the Plastic and Cosmetic Center of South Texas has had an illustrious career as a plastic and cosmetic surgeon. In addition to creating dynamic results for cosmetic procedures of the face, breast, and body, Dr. Jeneby is also a national and international speaker on a wide range of topics and is highly respected in his field. Plastic and Cosmetic Center of South Texas continues to rank as one of the top cosmetic surgery facilities in the region.
About Plastic and Cosmetic Center of South Texas: Dr .Thomas T. Jeneby, MD
Oppportunity
2010, while just a decade ago, looked very different in the world of social media, advertising, and media relations. Dr. Thomas Jeneby, a renowned board-certified plastic surgeon came to our team with the desire to create a brand and presence on social media platforms, when Facebook business pages were just beginning. Our team also assisted with media buys to continue consistent advertising, creating regular messaging across different platforms and outlets to catapult his practice and brand. Various challenges and opportunities have presented themselves over the past nearly 11 years, and we have grown together with Dr. Jeneby and his team to seize opportunities such as growth in social media platforms, following, engagement, and lead generation, a helpful combination in the medical industry, specifically plastic surgery.
In addition to his surgical practice, he also opened two locations of his medical spa, Spa Black, which presented the opportunity to develop a new, aligned brand for the doctor that focused on non-invasive surgeries, such as Botox and filler, facials like microdermabrasions, laser hair and tattoo removal, and much, much more.
Results
What first began as advertising and commercial buys and "behind the curtain"-esque social media posts a couple of times a week (which were a great benefit to Dr. Jeneby and his practice at the time) has morphed into daily brand management, strategy, engagement, and content generation for both The Plastic & Cosmetic Center of South Texas and Spa Black. Our team, in collaboration with the doctor and his team of pros, have taken his social media platforms from literally zero followers and fans at initiation to the following numbers:
- Plastic & Cosmetic Center Facebook: 40,000
- Spa Black Facebook: 20,200
- Plastic & Cosmetic Center Instagram: 15,441
- Spa Black Instagram: 9,788
- Plastic & Cosmetic Center Twitter: 4,775
- Spa Black Twitter: 417
By way of our work with Dr. Jeneby's social media and media relations efforts combined, he has been featured on Inside Edition three times, both for his work in the operating room and for his and our unique use of social media and technology in his operating room.
On The Plastic & Cosmetic Center side, we have helped to transform Dr. Jeneby's brand into one that is highly engaging for fans, prospects and patients. On a daily basis, we are now inside the operating room livecasting surgeries on Facebook, Twitter, Instagram, and Snapchat. We also collaborate with a videographer to bring lively content to the doctor's YouTube. The livecasts of surgeries are twofold, bringing education to those who view and also engaging an audience of prospects for the doctor who convert into leads, and eventually, patients.
On the Spa Black side, we have followed in suit with the variety of before and after images, as we have also displayed on The Plastic & Cosmetic Center of South Texas. While the Plastic & Cosmetic focuses on surgical, Spa Black is non-invasive and provides solutions for skincare, hair and tattoo removals, and progressive technology to support taking care of one's livestyle. Therefore, we have emphasized through our efforts how these services can align with the surgical procedures.
For both entities, we have have a program of publicity and pitching efforts, showcasing Dr. Jeneby, The Plastic & Cosmetic Center, and Spa Black for their expertise, offerings, and top-of-their-class services. Dr. Jeneby has been featured on all of San Antonio's local news outlets from News 4 San Antonio, KABB FOX 29, Univision, Telemundo, KSAT 12, and KENS 5 to San Antonio Current, San Antonio Magazine, and 1200 WOAI Radio. Through our combined efforts, the doctor and his medical practices have also been featured on Inside Edition, Newsweek, E! News, and Cosmopolitan.
Our community programming efforts have focused on developing programs to give back to the public and community in the San Antonio area. From the Jeneby Claus visits at local children's hospitals to fundraising efforts for Family Violence Prevention Services, we have focused on returning value to the community that has given so much to the doctor. Additionally, we helped Dr. Jeneby launch his book, Confessions of a Plastic Surgeon, with both social media and traditional media relations efforts, which supplementally raised funds for Dress for Success and FVPS.
Summary
For nearly 11 years, the Sammis|Ochoa team has worked with Dr. Jeneby, The Plastic & Cosmetic Center, and Spa Black to be a storyteller, strategist, content generator, and loyal ally. Our efforts have produced an incredible, learning-filled client-vendor relationship, more than 100,000 fans and followers worldwide on social media, and greater than $1M in earned media value. As technology progresses, we will continue to work side-by-side with San Antonio's best plastic surgeon to keep Dr. Jeneby, his services, and his amazing patient results at the forefront of the PR scene.
