Calling all writers, journalists, idea conveyors, thought provokers, catalysts, and storytellers!
Please lend me your eyes.
For all those who are gifted with expression, there is a new field dominating the communications rainbow, and its name is Public Relations.
Those suffering from creative inhibitions and good penmanship are welcomed with open arms in the PR world. Our penance includes using our gifts to become a happy medium between business and consumer.
By developing intelligent communicators, we are able to build relationships between people.
There is a story that lies within every brand.
A visionary should be able to recognize that story and transcribe it into effective content.
Repurpose and deliver those messages into any platform you see fit, the boundaries of traditional print media do not apply to us.
10 years ago, it was a far-fetched idea for a business to participate in podcasts, and those who did were considered bizarre and impractical.
Now podcast revolutionaries have paved the way for over 6 million people (and counting).
Ideas are not textbook, and those who think outside the normal realm are better off for it.
Remember, you are the medium, the bridge, and the crimp that completes the circuit for communication.
Bloggers, influencers, podcasters, video designers, graphic artists, media personalities all share a collective space in public relations with a common singularity.
They are all great communicators.
However, if you are still doused with skepticism and are wondering if PR is right for you, here are 3 questions to consider before jumping into this field.
- Are you just the right amount of a “People Person”? – Personally, I love people. I find them fascinating. However, I know that for just as much face-to-face time as I get with the public, I share an equal amount of time behind the scenes. Writing press releases, conducting research and everything in-between. Public relations focuses on elements of communication which is why you need to be diverse enough to work both angles.
- Can you handle rejection with a smile? – Working in media can be daunting(if you let it). Sometimes our releases get turned down, even the ones we believe will shake the ground from underneath our feet. It happens. However, we are in the business of building relationships and have to push through any rejection mentally unscathed.
- Can you play well with others? – Before considering a job in media, know that there is a lot of division in the world(now and always). Political, religious, and cultural differences are quick to trigger the oppositional side. However, simply put you need to be able to keep to moms golden rule of “if you don’t have anything nice to say, don’t say anything at all”.