IDEA Public Schools is a growing network of tuition-free public schools throughout Texas. IDEA serves more than 35,000 Pre-K-to-high school students across 61 schools. Focused on college placement for all, IDEA plans to hit 173 schools and 100,000 students by 2022.
About IDEA Public Schools
IDEA approached S|O to publicize its growth, school initiatives and upcoming projects. The aim was to generate local positive press coverage, attract new students and celebrate its current scholars.
S|O secured 40 positive media placements in six months in San Antonio. Our firm then targeted Austin, where we helped secure more than 20 placements in less than three months. By the end of the 2016-17 school year, S|O secured more than 18 print pieces and 40 TV spots for IDEA’s Austin and San Antonio schools.